The United States Adopted Names (USAN) Council and the World Health Organization (WHO) INN Programme gave RRx-001 the generic name, nibrozetone, as we have written about before here in this blog post entitled, “Coppertone or Nibrozetone”, since nibrozetone sounds like the sunscreen Coppertone.
Now this is admittedly a little bit of a silly reference — ok a lot silly TBH — but nibrozetone also sounds kind of like “BroZone” the name of the boy band in the animated DreamWorks movie, Trolls; ten-to-one if you have kids, you recognize that name, having been forced, like us, to sit through Trolls 3 for the umpteenth time.
We mention this only because while EpicentRx (formerly RadioRx) might have started out as a boy band, so to speak, with RRx-001 as its sole asset and no distaff presence that all changed for the better when now-CEO, Dr. Tony Reid, was hired, bringing with him AdAPT-001 and several new fantastic female hires. And just like that the company became a BroZone no longer.
The Trolls movie has one, and maybe two, female protagonists, Poppy (Anna Kendrick) and Bridget (Zooey Deschanel).
EpicentRx, on the other hand, has 7, Meaghan, Allison, Erica, Angel, Ana, Farah, and Jeannie, not counting Jen and Ashley from MCS, all of whom are absolutely, positively indispensable to the company’s continued success and all of whom, to the best of our knowledge, wear non-pointy hairstyles.
Not sure if they can sing though.
We’ll have to ask.
But no matter, because all of us at EpicentRx work together ‘harmoniously’ and, above all, like the name of the 2023 Trolls 3 film that we have been made to rewatch umpteen times, we Band Together.
