A Blog About A Log: Part 2

A Blog About A Log: Part 2

The log in the title here refers to “logjammed,” a word that means a crowded mass of logs, which block a river or in the case of lead EpicentRx therapy, RRx-001 (nibrozetone), a crowded mass of cells that obstruct blood flow in tumor vessels. In a well cited 2021...
At Symbol

At Symbol

Ever stop to consider, as we did this morning for no apparent reason, that the interesting symbol @ has the most atrociously unimaginative and booooring name ever: at? This is no offense to AT, the uber-talented, cool, and creative MCS Healthcare PR point person,...
Next Jen

Next Jen

Here’s our word of the weak, spelling intentional: next gen. This is the cringeworthy, empty phrase overused by the “fake it until you make it” crowd to describe cars, cellular service, software, and even pharmaceuticals. Why say “advanced”, “innovative” or...
EpicentRx Word of the Week (WOW): Prolepsis

EpicentRx Word of the Week (WOW): Prolepsis

“In the future, it will help to learn the definition of prolepsis.” Prolepsis Definition (noun): 1) The anticipation or portrayal of an event before its actual occurrence. “Dead man walking is an example of prolepsis because the man isn’t dead yet.” “Another example...
A Blog About A Log: Part 1

A Blog About A Log: Part 1

The “log” in the title refers to “log phase.” Our use of this term in a strictly mathematical sense to describe the exponential rate of replication of intracellular AdAPT-001 (or log phase of growth) has engendered some confusion. That’s because in common parlance,...